Unilever Rebranding Presentation (final version)

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Research Portfolio

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Primary research: Loading… This questionnaire is a good example of primary research because I was setting up a method of gathering first hand responses from people who have not answered these questions before, so it is new information. These questionnaire responses are good examples of primary research because they present new data that has not been found prior to my questionnaire. Interviews I have conducted: These interviews are good examples of primary research because I am getting information straight from the people. I am getting their first-hand opinions and experiences which is new and unique data. Secondary research: This presentation is a good example of secondary research because it shows that I have done the secondary research of using the internet to find out more about unilever as a brand. This is information that already existed and that I have found and used. This analysis is a good example of secondary research because it s...
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